iPaddle is a persiflage of GoPro athletes whose main motivation consists in documenting their sportive selves. Instead of enjoying the magic moments on the mountain or on the water, they only care of an extended documentation with the help of mobile phones or helmet cameras. A climbing or a kayak tour seems not worthy without the respective photos and videos with which one can become celebrated in the internet. A successful dedication with a lot of good humour to this kind of sportsmanship.